Andrea Toman
About Andrea Toman
Andrea Toman is a Senior Marketing Technology Manager with extensive experience in marketing and education. She has a proven track record of improving lead qualification processes and reducing costs through effective database management.
Work at Great Minds
Andrea Toman has been serving as the Senior Marketing Technology Manager at Great Minds since 2019. In this role, she focuses on optimizing marketing technology strategies to enhance lead generation and improve overall marketing efficiency. Her responsibilities include managing vendor relationships and overseeing the integration of marketing tools to streamline processes.
Previous Experience
Prior to her current role, Andrea held various positions that contributed to her expertise in marketing technology. She worked as an Associate Product Manager at Reasoning Mind from 2012 to 2017, where she gained experience in product management. Additionally, she served as a Merchandiser at Acosta Sales & Marketing from 2009 to 2012 and worked as an Office Assistant in the University Relations Office at Dakota Wesleyan University from 2002 to 2005.
Education and Expertise
Andrea Toman studied Elementary Education and Teaching at both Dakota Wesleyan University and the University of Mary. She completed her undergraduate studies at Dakota Wesleyan University from 2002 to 2005 and later pursued a Bachelor of Science degree at the University of Mary from 2005 to 2006. Her educational background provides a foundation for her analytical and organizational skills in her current marketing technology role.
Achievements in Marketing Technology
In her marketing technology career, Andrea has achieved significant results. She increased leads sent to sales by 7% by addressing technical leaks in the lead qualification process. Additionally, she reduced annual costs by 13% by optimizing the HubSpot database and achieved a 100% contact syncing rate between Salesforce and HubSpot, a substantial increase from 2%.
Content Development Initiatives
Andrea has been involved in content development initiatives, including designing and implementing a new content delivery system for Knowledge on the Go, which delivered over 400 pages of content. She also contributed to a full website refresh by building 13 website pages, enhancing the online presence of her organization.