Matt Baetke☀️
About Matt Baetke☀️
Matt Baetke is a Senior Manager of Product Marketing with extensive experience in various leadership roles across multiple organizations. He has a strong background in product marketing, having worked at companies such as Logitech, Pearson, and Great Minds, where he has successfully implemented strategies that improved product engagement and sales performance.
Work at Great Minds
Currently, Matt Baetke serves as the Senior Manager of Product Marketing at Great Minds, a position he has held since 2021. In this role, he directs go-to-market launch strategies for a portfolio of professional learning products and services valued at $60 million. He has successfully promoted service packages, achieving an 85% attachment rate to products. Baetke also moderates customer visits and round table discussions to gather insights and feedback, and he maps out user personas and customer journeys to enhance messaging and highlight product differentiators.
Previous Experience in Product Marketing
Matt Baetke has extensive experience in product marketing across various organizations. He worked as a Product Marketing Manager at Logitech for six months in 2021, where he introduced a new sales enablement tool that increased product information retention by over 20%. Prior to that, he held positions at Houghton Mifflin Harcourt, McGraw-Hill, and Pearson, where he managed marketing strategies and product launches in the education sector.
Educational Background
Matt Baetke studied at the University of Northern Iowa, where he earned a Bachelor of Arts degree in Marketing. His educational background provides a foundation for his career in product marketing and management.
Certifications and Professional Development
Matt Baetke has achieved a Managing Up as an Employee certification from LinkedIn, demonstrating his leadership and management capabilities. He also holds a PMC Level III certification from the Pragmatic Institute, which showcases his advanced skills in product marketing.
Leadership Roles and Contributions
Before joining Great Minds, Matt Baetke served as Managing Director of Health and Safety Education at the American Red Cross of Greater Chicago for ten years. He also worked at Pearson as a Product Manager for Secondary Math and Literacy, contributing to the development and marketing of educational products.