Richard Jaenicke
About Richard Jaenicke
Richard Jaenicke serves as the Director of Marketing at Green Hills Software, a position he has held since 2018. With extensive experience in product marketing and management across various technology companies, he specializes in safety- and security-critical software products, particularly in the aerospace sector.
Work at Green Hills Software
Richard Jaenicke has served as the Director of Marketing at Green Hills Software since 2018. In this role, he has been responsible for overseeing marketing strategies and initiatives that support the company's product offerings. His leadership has contributed to the promotion of safety- and security-critical software products, particularly in the aerospace sector. Jaenicke's expertise in product marketing is instrumental in aligning the company's objectives with market demands.
Previous Experience in Marketing and Product Management
Before joining Green Hills Software, Richard Jaenicke held several significant positions in marketing and product management. He worked at EMC as Director of Strategic Product Management from 2013 to 2015 and at Mercury Systems as Director of Strategic Marketing and Alliances from 2016 to 2018. His tenure at AMD included roles as Director of Embedded Client Business and Director of Embedded Graphics, where he focused on product marketing and management. Additionally, he worked at Sky Computers and Mercury Computer Systems, accumulating extensive experience in the technology sector.
Educational Background and Expertise
Richard Jaenicke holds a Bachelor of Arts degree in Computer Science from Dartmouth College and a Master of Science degree in Computer Systems Engineering from Rensselaer Polytechnic Institute. His educational background provides a strong foundation for his expertise in directing product marketing for safety- and security-critical software products. Jaenicke's knowledge in computer science and systems engineering supports his strategic approach to marketing in complex technical environments.
Achievements in Product Marketing
Throughout his career, Richard Jaenicke has achieved notable success in product marketing. He played a key role in ensuring the INTEGRITY-178 tuMP real-time operating system meets DO-178B/C certification standards, which is critical for multicore systems in aerospace applications. He also successfully grew the thin client business market share from 10% to over 50% by focusing on virtualization solutions. His track record includes doubling OEM design win targets and revenue for new product categories through strategic market selection.