Cassie Ackemann
About Cassie Ackemann
Cassie Ackemann is a Sales Development Representative at Greenfly, specializing in empowering sports and entertainment organizations through digital media tools. She has a diverse background in public relations, social media marketing, and partnership marketing, supported by advanced degrees in Global Communication and Public Relations.
Work at Greenfly
Cassie Ackemann currently serves as a Sales Development Representative at Greenfly, a role she has held since 2023. In this position, she focuses on empowering sports and entertainment organizations by utilizing Greenfly's AI-enabled digital media platform. Her work aims to enhance fan engagement through automated tools for managing short-form digital media. She leverages Greenfly's SaaS platform to provide stakeholders with personalized, real-time access to digital media content.
Education and Expertise
Cassie Ackemann holds a Master of Arts in Global Communication from the University of Southern California. She also studied at The London School of Economics and Political Science, where she earned a Master of Science in Global Media. Additionally, she obtained a Bachelor of Arts in Public Relations & Strategic Communication and Women & Gender Studies from Southern Methodist University. Her educational background equips her with expertise in partnership and influencer marketing, brand strategy, and corporate social responsibility.
Background
Cassie Ackemann has a diverse professional background that includes various roles in public relations, social media, and marketing. She has worked as a Public Relations Summer Team Member at Real News Public Relations and as a Freelance Social Media Coordinator for NBC Sports. Her experience also includes internships with the National Football League, U.S. House of Representatives, and NCAA Student Athlete Advisory Committee, where she held leadership roles. She has a strong foundation in digital media and sports engagement.
Achievements
Cassie Ackemann has contributed to multiple organizations throughout her career. She has extensive research experience focused on NCAA name, image, likeness (NIL) monetization policies and their impact on women's sports. During her time at Southern Methodist University, she served as a Division I Student-Athlete and Director of Communication for the SMU Student Athlete Advisory Committee. Her involvement in these roles highlights her commitment to sports and advocacy for student-athletes.