Neil Horowitz
About Neil Horowitz
Neil Horowitz is a Senior Customer Strategist and Director of Product Marketing at Greenfly, Inc., where he has worked since 2019. He has a background in economics from Yale University and extensive experience in social media and marketing across various organizations, including the Arizona Coyotes and Anaheim Ducks.
Current Role at Greenfly
Neil Horowitz serves as the Senior Customer Strategist and Director of Product Marketing at Greenfly, Inc. since 2019. In this role, he focuses on developing strategic initiatives that enhance customer engagement and brand advocacy. He collaborates on channel marketing initiatives and partner collaborations to improve Greenfly's digital and social media strategies. His work involves both organic and paid approaches to maximize the impact of marketing efforts.
Previous Experience in Marketing and Customer Success
Prior to his current position, Neil held various roles in marketing and customer success. He worked at Hopscotch as a Customer Success Manager from 2015 to 2016 and later as a Senior Customer Success Manager from 2016 to 2019. He also served as the Manager of Digital and Social Marketing for the Arizona Coyotes from 2013 to 2014. His experience includes developing strategic social media programs tailored for sports and entertainment clients.
Educational Background at Yale University
Neil Horowitz studied at Yale University from 2005 to 2009, where he earned a Bachelor of Arts (B.A.) in Economics. During his time at Yale, he also worked as a Multimedia Marketing Coordinator. His education provided a foundation in analytical thinking and strategic planning, which he applies in his professional roles.
Content Creation and Thought Leadership
Neil is active in content creation, authoring long-form gated content that has successfully captured thousands of qualified leads in the social media and sports sectors. He contributes to the Greenfly blog on topics related to digital media and thought leadership. Additionally, he hosts a bi-weekly podcast available on www.dsmsports.net and iTunes, focusing on social media, fan engagement, and sports marketing.
Early Career and Initial Roles
Neil began his career with various roles that laid the groundwork for his expertise in digital marketing. He worked as a Social Media Producer for the Anaheim Ducks and Honda Center from 2010 to 2013. Earlier, he held a position as a Project Administrator at B3Connect in 2013 and as a Social Media Marketing Analyst at Brandkarma, LLC for five months in the same year.