Mandy Haberkamp
About Mandy Haberkamp
Mandy Haberkamp is the Director of Demand Generation at Greenshades Software, bringing over 13 years of experience in retail and video gaming sectors. She has a proven track record in aligning cross-functional partnerships to enhance customer experience and promote consumer engagement.
Current Role at Greenshades Software
Mandy Haberkamp serves as the Director of Demand Generation at Greenshades Software since 2023. In this role, she focuses on developing and implementing strategies that drive demand and enhance customer engagement. Her position is based in Charlotte, NC, where she leverages her extensive experience in marketing to align cross-functional teams and execute effective go-to-market strategies.
Previous Experience at Microsoft
Mandy Haberkamp held multiple positions at Microsoft over several years. She worked as the US Retail Channel Marketing Manager from 2014 to 2018, and prior to that, she served as the Worldwide Retail Digital Marketing Manager from 2009 to 2013. Additionally, she was the Worldwide Retail Visual Merchandising Manager for a year in 2014, and earlier, she held the role of Visual Merchandising Manager from 2007 to 2008. Her diverse roles contributed to her expertise in consumer marketing.
Experience at Nintendo of America
Mandy Haberkamp worked at Nintendo of America in various capacities. She began as a Visual Merchandising Coordinator from 2004 to 2007, followed by her role as Corporate Communications Coordinator for one year in 2003 to 2004. Her time at Nintendo helped her build a foundation in corporate communications and visual merchandising within the gaming industry.
Career at AvidXchange, Inc.
At AvidXchange, Inc., Mandy Haberkamp served as the Senior Partner Marketing Manager from 2019 to 2021. In this role, she focused on partner marketing strategies that enhanced the company's market presence and consumer engagement. Her work contributed to the overall marketing efforts of the organization during her tenure.
Education and Expertise
Mandy Haberkamp earned her Bachelor of Science degree in Business Administration with a concentration in Marketing from Western Washington University, studying from 1995 to 1999. Her educational background, combined with over 13 years of experience in retail and video gaming sectors, has equipped her with a deep understanding of consumer marketing and top-of-the-funnel strategy development.