Geneva Loader (She, Her)
About Geneva Loader (She, Her)
Geneva Loader serves as the Chief Marketing Officer at Gresham Tech, where she focuses on developing marketing strategies for the global reconciliation and control market in financial services. With extensive experience in fintech and digital marketing, she has held various leadership roles across multiple companies in the UK and Australia.
Work at Gresham Tech
Geneva Loader serves as the Chief Marketing Officer at Gresham Tech, a position she has held since 2023. Based in London, England, she operates in a hybrid work environment. In her role, she is responsible for establishing a new marketing agenda aimed at leading the global reconciliation and control market within the financial services sector.
Previous Experience in Marketing Leadership
Prior to her current role, Geneva Loader worked at Jacobi Asset Management as Chief Marketing Officer from 2021 to 2023. She also held the position of Interim Chief Marketing Officer at Nukkleus Inc. during the same period. Her experience includes a tenure at Bain & Company as Director, Marketing and Technology Consultant from 2020 to 2021, where she focused on marketing strategies and technology integration.
Education and Expertise
Geneva Loader completed her secondary education at Mackellar Girls High School, where she studied Advanced English, Drama, Arts, Society, and Culture, achieving her HSC. She furthered her education at TAFE NSW, earning a degree in Design Fundamentals. Her academic background supports her deep understanding of consumer behavior in the digital age, which is critical for developing integrated marketing campaigns.
Specialization in Marketing Strategies
Geneva specializes in connected marketing strategies, innovation idea generation, data integration, and partner relationships. Her expertise spans various sectors, including FinTech, Crypto, B2B, retail, CPG, and eCommerce. She combines her knowledge of fintech, data analytics, and emerging technologies with strong business acumen to drive growth and market expansion.
Passion for Disruptive Innovation
Geneva Loader is passionate about disruptive innovation and has a proven track record of leading successful marketing strategies in dynamic environments. Her ability to spearhead initiatives that leverage emerging technologies has positioned her as a key player in the marketing landscape.