Marie Kirwan MBA
About Marie Kirwan MBA
Marie Kirwan is a Marketing Manager and Co-Founder of The Modern MBA, with extensive experience in marketing and business management. She has worked in various roles across multiple countries, focusing on demand generation and go-to-market strategies for fintech products.
Work at Gresham Tech
Marie Kirwan serves as the Marketing Manager at Gresham Tech, a position she has held since 2020 in Singapore. In this role, she focuses on demand generation and is responsible for increasing the volume and quality of marketing-qualified leads (MQLs) for the sales teams. Her expertise includes managing and optimizing websites, employing A/B testing, and implementing SEO strategies to enhance online visibility. She also leads event marketing and management efforts, which aim to boost brand visibility and customer engagement through strategic events.
Co-Founder of The Modern MBA
Marie Kirwan co-founded The Modern MBA in 2020, a platform dedicated to providing insights and resources for MBA students and graduates. This initiative reflects her commitment to supporting the educational journey of MBA professionals. The platform offers various resources that assist students in navigating their MBA experience and preparing for their careers post-graduation.
Education and Expertise
Marie Kirwan has a diverse educational background. She studied at Newcastle University, where she earned a Bachelor of Music from 2003 to 2007. She then pursued a Master of Business Administration (MBA) at the University of Warwick - Warwick Business School from 2018 to 2019. Additionally, she studied Music at the University of Adelaide for one year in 2005. Her expertise spans managing and optimizing websites, creating go-to-market strategies for fintech products, and analyzing market data to drive business growth.
Previous Work Experience
Before her current roles, Marie Kirwan accumulated extensive experience in various marketing positions. She worked as a Regional Manager APAC at marcus evans Group from 2012 to 2018, focusing on product marketing and management. She also held an interim role as a Marketing Consultant at Snap Vision in 2020. Earlier in her career, she served as the Assistant Director of Studies at Hankuk University of Foreign Studies from 2007 to 2011 and as a Digital Media Coordinator at Hinkler for six months in 2011.