Alvaro Soto Becerra
About Alvaro Soto Becerra
Alvaro Soto Becerra is a Creative Director with extensive experience in the advertising industry, currently working at Grey Group in New York since 2021. He has held various creative roles at notable agencies, including INNOCEAN USA, phenomenon, and TBWA, and has a background in teaching and marketing.
Current Role at Grey Group
Alvaro Soto Becerra serves as the Creative Director at Grey Group, a position he has held since 2021. He operates out of New York, United States, where he leads creative initiatives and oversees project development. His role involves collaborating with cross-functional teams to deliver innovative advertising solutions.
Previous Experience at Grey Group
Before his current role, Alvaro worked at Grey Group as an Associate Creative Director from 2020 to 2021. During this 10-month tenure in New York, he contributed to various campaigns and creative strategies that aligned with the agency's objectives.
Experience at INNOCEAN USA
Alvaro was a Senior Copywriter at INNOCEAN USA from 2017 to 2019. In this role, he worked in the Los Angeles area, focusing on crafting compelling copy for advertising campaigns. His contributions helped enhance brand messaging and engagement.
Educational Background
Alvaro studied at Universidad Peruana de Ciencias Aplicadas, where he earned a Bachelor’s degree in Communication Sciences from 2006 to 2012. He also attended Underground Buenos Aires, completing a diploma in Creativity, Art Direction & Copywriting in 2011. This educational foundation supports his creative expertise in the advertising industry.
Career Progression
Alvaro's career includes various roles in prominent advertising agencies. He worked at TBWA as a Creative/Community Manager in 2011 and later as a Copywriter. His experience spans multiple positions, including Senior Copywriter at McCann Lima and Associate Creative Director at Anomaly, showcasing his growth in the creative field.