Gabriel Schmitt

Global Chief Creative Officer @ Grey

About Gabriel Schmitt

Gabriel Schmitt serves as the Global Chief Creative Officer at Grey Group, a position he has held since 2023. He has extensive experience in the advertising industry, having worked in various creative roles at notable agencies including dentsu international, FCB, and KBS.

Current Role at Grey Group

Gabriel Schmitt serves as the Global Chief Creative Officer at Grey Group, a position he has held since 2023. In this role, he oversees the creative direction and strategy for the agency on a global scale. His responsibilities include leading creative teams, developing innovative campaigns, and ensuring that the agency's work aligns with client objectives. Schmitt's extensive background in creative leadership positions him to drive impactful creative solutions.

Previous Experience at FCB New York

Prior to joining Grey Group, Gabriel Schmitt worked at FCB New York in various capacities. He served as Chief Creative Officer from 2020 to 2023, where he led the creative vision for the agency. Before that, he held the position of Executive Creative Director for 11 months in 2019 and Group Creative Director from 2016 to 2019. His tenure at FCB New York contributed to significant creative developments within the agency.

Career at dentsu international

Gabriel Schmitt began his career at dentsu international, where he worked as a Copywriter from 2008 to 2012 in the São Paulo Area, Brazil. During his four years at the agency, he developed skills in crafting compelling narratives and engaging advertising content. This foundational experience helped shape his approach to creative work in subsequent roles.

Education and Expertise

Gabriel Schmitt holds an Executive MBA from the Berlin School of Creative Leadership. He also studied Social Communications at ESPM from 2002 to 2006, where he gained a comprehensive understanding of communication strategies. His educational background supports his expertise in creative leadership and strategic thinking within the advertising industry.

Experience at FCB Chicago and KBS

Before his time at FCB New York, Gabriel Schmitt worked at FCB Chicago as VP/Creative Director from 2012 to 2015. He also held the position of Creative Director at KBS (Kirshenbaum Bond Senecal + Partners) for seven months in 2015-2016. These roles contributed to his development as a creative leader and provided him with diverse experiences in different markets.

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