Hernan Kritzer
About Hernan Kritzer
Hernan Kritzer serves as the Chief Creative Officer at Grey Group in Argentina, where he has led the agency to significant accolades in creativity and advertising effectiveness. His extensive experience includes roles as Creative Director and Creative Copywriter, contributing to Grey Argentina's recognition as a top agency in various prestigious awards.
Work at Grey
Hernan Kritzer has held significant roles at Grey Group, starting as a Creative Copywriter from 2007 to 2011. He then progressed to the position of Creative Director, serving from 2011 to 2017. In 2017, he was appointed Chief Creative Officer, a role he continues to fulfill in Argentina. Under his leadership, Grey Argentina has achieved notable recognition, including being ranked as the most creative agency in the Grey network in 2022 and 2023.
Education and Expertise
Hernan Kritzer studied Advertising at Universidad de Ciencias Empresariales y Sociales, earning a Licentiate degree from 1999 to 2002. He furthered his education at Escuela Superior de Creativos Publicitarios from 2003 to 2004. Earlier, he completed his studies at Escuela Superior de Comercio Carlos Pellegrini, where he achieved the Perito Mercantil / Bachiller en Ciencias Comerciales from 1992 to 1997. His educational background supports his expertise in creative leadership within the advertising industry.
Achievements
Under Hernan Kritzer's leadership, Grey Argentina has received significant accolades. The agency was ranked #11 in the world and #5 in Latin America according to the Effie Index 2020. Additionally, Grey Argentina was recognized as the #2 most awarded Argentine agency at the Cannes Lions in 2018 and 2019. Kritzer also played a pivotal role in the agency winning the Grand Prix at the Effie Awards in Latin America.
Jury Memberships in Advertising Festivals
Hernan Kritzer has served as a jury member for several prestigious advertising festivals. His involvement includes the Cannes Lions Festival, The One Show, Clio Festival, Effie, Wave Festival, El Ojo de Iberoamérica, El Sol, and the Argentine Creative Circle. His participation in these events highlights his influence and recognition within the advertising community.