Jennifer Shyue
About Jennifer Shyue
Jennifer Shyue is a Senior Brand Strategist at Grey, where she applies her expertise in literary translation and brand development to consumer health brands. She has a background in editing and tutoring, with previous roles at New Vessel Press and as a freelance writer and translator.
Current Role at Grey
Jennifer Shyue serves as a Senior Brand Strategist at Grey, a position she has held since 2023. In this role, she applies her extensive experience in brand strategy to develop marketing initiatives for various consumer health brands. Her work at Grey focuses on leveraging her unique background in literary translation and strategic brand development to create effective marketing strategies.
Previous Experience at New Vessel Press
Before joining Grey, Jennifer worked as an Assistant Editor at New Vessel Press from 2021 to 2023. During her tenure in New York, NY, she contributed to the editorial process, enhancing her skills in literary analysis and publishing. This role allowed her to deepen her understanding of narrative and audience engagement, which she later applied in her brand strategy work.
Educational Background
Jennifer Shyue holds a Bachelor of Arts in Comparative Literature from Princeton University. She furthered her education by obtaining a Master of Fine Arts in Literary Translation from the University of Iowa. Her academic background provides her with a strong foundation in language and communication, which informs her approach to brand strategy and marketing.
Diverse Portfolio in Brand Strategy
Jennifer has a diverse portfolio in brand strategy, having worked with well-known consumer health brands such as Emergen-C, Preparation H, and Sensodyne. Her experience includes developing strategies for oral care products like parodontax and Polident/Poligrip, as well as digestive health products like TUMS. This breadth of experience highlights her ability to adapt her strategic thinking to various market segments.
Freelance Work and Literary Translation
In addition to her corporate roles, Jennifer has maintained a freelance career since 2016. She offers services as a writer, copyeditor, and literary translator, specializing in Spanish to English translation. Her freelance work complements her brand strategy efforts, allowing her to integrate literary insights into marketing communications.