Lars Samuelsen
About Lars Samuelsen
Lars Samuelsen serves as the Chief Strategy Officer and Creative Chairman at Uncle Grey and Grey Group, where he has worked since 2019. With a career spanning over two decades in strategic planning and digital leadership, he has held key positions at various agencies and has led brand strategies for numerous global brands.
Current Role at Uncle Grey
Lars Samuelsen serves as the Chief Strategy Officer and Creative Chairman at Uncle Grey, a position he has held since 2019. In this role, he focuses on developing strategic initiatives and creative direction for the agency. His leadership contributes to shaping the agency's approach to brand strategy and client engagement.
Previous Experience at Grey Group
Lars Samuelsen has extensive experience at Grey Group, where he held multiple positions. He served as Chief Strategy Officer and Head of Digital for Grey Nordic from 2017 to 2019. Prior to that, he was the Strategy Lead for Grey Group EMEA from 2015 to 2017 and Digital Strategic Director from 2012 to 2015. His tenure at Grey Group has been marked by a focus on integrating digital strategies into overall brand planning.
Educational Background and Qualifications
Lars Samuelsen holds an MBA from the Berlin School of Creative Leadership, where he studied Creative Leadership and strategy. He has also completed various professional training programs, including WPP Negotiation Training and WPP Maestro: Orchestrating Client Value. His educational background includes a cand.mag in Media and Communications from Aarhus University and studies in Anthropology and strategic media planning.
Achievements and Recognition
Lars Samuelsen's work has garnered numerous international awards, including IPA Gold, Euro Effies, Cannes Lions, D&AD Pencils, and Webby awards. He is recognized for his contributions to brand strategy for global brands such as Weber, Carlsberg, and Canon. Additionally, he founded the first communications planning department in the Nordics at MEC, now known as Wavemaker.
Industry Contributions and Jury Memberships
Lars Samuelsen frequently serves as a jury member at international advertising and effectiveness festivals. His involvement in these events highlights his expertise and influence within the advertising industry. He has contributed to the development of best practices in brand strategy and communications planning through his participation in various industry forums.