Lauren Friezo
About Lauren Friezo
Lauren Friezo is a Brand Planning Director at BBH USA, where she has worked since 2024. She has a diverse background in strategy and creative roles across various industries, recognized for her contributions with multiple awards, including the 2022 USA Grand Effie award.
Current Role at Grey Group
Lauren Friezo serves as the Brand Planning Director at Grey Group, a position she has held since 2019. In this role, she drives strategy for new projects and elevates the quality of ideas within the organization. Her responsibilities include providing creative teams with inspiration and consumer insights, which enhances the overall effectiveness of campaigns. Lauren's work at Grey Group has contributed to connecting brands with culture, showcasing her ability to align brand strategies with contemporary societal trends.
Previous Experience in Brand Strategy
Before joining Grey Group, Lauren Friezo worked at The Richards Group as a Brand Planner from 2015 to 2019. During her tenure, she focused on developing strategic insights for various clients across multiple sectors, including Beauty, Femcare, CPG, retail, and restaurants. Her experience also includes roles at Gritstyle.com as a Beauty Editor and at Her Campus Media, where she served as both News Editor and Editor-in-Chief. These positions allowed her to hone her skills in brand strategy and consumer engagement.
Education and Academic Background
Lauren Friezo completed her Bachelor's Degree in English Language and Literature with Honors at Wake Forest University from 2011 to 2015. Prior to that, she attended Montclair Kimberley Academy from 2007 to 2011. Her academic background in English, combined with studies in Entrepreneurship and Women’s Studies, has equipped her with a diverse skill set that informs her approach to brand planning and strategy.
Awards and Recognitions
Lauren Friezo has received multiple accolades for her work in the advertising industry. She has been awarded both Gold and Silver Cannes Lions, recognizing her contributions to creative campaigns. Additionally, she won the 2022 USA Grand Effie award, highlighting her effectiveness in driving successful marketing strategies. These awards reflect her expertise in connecting brands with culture and her ability to deliver impactful results.
Early Career and Internships
Lauren Friezo began her career with various roles that laid the foundation for her expertise in brand strategy. She worked as a Tour Desk Operator at Pearl S. Buck International from 2009 to 2011 and held an internship at BlogHer as a Sales & Marketing Intern in 2012. These early experiences provided her with valuable insights into customer service and marketing, contributing to her overall professional development.