Marite Alarcon Puga
About Marite Alarcon Puga
Marite Alarcon Puga is a marketing and communications professional with extensive experience in various roles across multiple companies in Peru. She currently works as an Especialista en consultoría at Azerta Perú and has a strong background in brand creation, market positioning, and strategic analytical thinking.
Work at Azerta Perú
Marite Alarcon Puga has been employed at Azerta Perú since 2022, serving as an Especialista en consultoría. In this role, she applies her expertise in consulting to support the company's objectives and client needs.
Previous Experience in Marketing and Communications
Prior to her current position, Marite held several significant roles in marketing and communications. She worked at Grupo Calimod as Jefe de marketing from 2021 to 2022, and at SKF Group as Encargada de Marketing y Comunicaciones from 2017 to 2021. Additionally, she served as Directora de proyectos de comunicaciones y asesora de imagen at Tironi y Asociados Perú from 2009 to 2011, and as Asociada at Burson-Marsteller from 2012 to 2015.
Education and Expertise
Marite Alarcon Puga has a strong educational background in marketing and communications. She studied at Universidad San Ignacio de Loyola, where she earned a Licenciatura in Comunicación corporativa in 2008. She also completed a Post Grado in Marketing y Fundamentos de Gestión at Universidad de Piura in 2011. In 2020, she achieved a Postgrade course in Digital Marketing Customer Engagement, Social Media, Planning & Analytics from Emeritus - LATAM.
Skills in Brand Creation and Market Positioning
Marite possesses strong skills in brand creation and market positioning. Her experience includes negotiating with suppliers and clients, focusing on achieving results through strategic analytical thinking and creativity. She also has a specialization in Corporate Social Responsibility and Business Communication from Universidad San Ignacio de Loyola.
Career Timeline
Marite Alarcon Puga's career spans over two decades, beginning with her role as Ejecutiva de Cuentas at McCann Erickson in 2008. She has since held various positions, including Redactora creativa at JWT in 2006, and Jefe de imagen y comunicaciones at SSK - Una Empresa Sigdo Koppers from 2015 to 2017. Her diverse experience reflects her adaptability and commitment to the fields of marketing and communications.