Mike Medeiros
About Mike Medeiros
Mike Medeiros serves as the Head of Strategy for Health at Grey in New York, having taken on this role in 2024. With extensive experience in brand planning and strategy across various prominent agencies, he has a strong background in research methodologies and has received multiple industry awards.
Work at Grey
Mike Medeiros currently serves as the Head of Strategy, Health at Grey, a position he has held since 2024. Based in New York, New York, he focuses on developing strategic initiatives within the health sector. His role involves leveraging his extensive experience in brand planning to create impactful marketing strategies that resonate with target audiences.
Previous Experience in Brand Planning
Prior to joining Grey, Mike Medeiros accumulated significant experience in brand planning across various prominent agencies. He worked at Publicis in the West as Principal, Senior Brand Planner from 2002 to 2003. He then served as Partner, Brand Planning Director at JWT NY from 2004 to 2006. Following that, he held the position of VP, Senior Brand Planner at Deutsch, Inc from 1998 to 2002, and later worked as Group Planning Director at DDB Worldwide from 2006 to 2012. His most recent role before Grey was as SVP, Executive Strategy Director at McCann Erickson from 2012 to 2020.
Expertise in Research Methodologies
Mike Medeiros possesses expertise in a wide variety of research methodologies aimed at identifying insights. This skill set has been instrumental in his career, allowing him to develop effective marketing strategies that address client needs and market demands. His analytical approach to brand planning has contributed to successful campaign implementations throughout his career.
Educational Background
Mike Medeiros studied at the University of Richmond, where he earned a Bachelor of Arts degree. His academic focus included Psychology and Criminal Justice. This educational background has provided him with a unique perspective that informs his strategic thinking and approach to brand planning.
Achievements and Awards
Throughout his career, Mike Medeiros has received multiple prestigious industry awards, including the Jay Chiat, Effie, Clio, Gold Pencils, and Cannes Lions. These accolades reflect his contributions to the field of marketing and brand strategy, particularly in leading successful campaigns and building strategic foundations for organizations.