Rick Shuman
About Rick Shuman
Rick Shuman serves as the Head of Shopper Marketing at Grey Group, where he leads the development of omni-channel campaigns and focuses on building expertise within his team. He has extensive experience in consumer promotions and marketing, having worked with notable companies such as Kao Corporation, L'Oréal, and Johnson & Johnson.
Current Role at Grey Group
Rick Shuman serves as the Head of Shopper Marketing at Grey Group since 2021. In this role, he oversees the strategy for shopper marketing and retail practices across both physical and digital channels. He leads the development of omni-channel campaigns, utilizing a data-led approach to meet client goals across various platforms, including in-store, eCommerce, and loyalty promotions. Additionally, he plays a key role in generating thought leadership in shopper marketing and developing strategies for key clients.
Previous Experience at Kao Corporation
Before joining Grey Group, Rick Shuman worked at Kao Corporation as a Program Manager for Point of Purchase and Consumer Promotions from 2019 to 2021. His tenure at Kao Corporation lasted for two years and took place in Cincinnati, Ohio. In this position, he focused on enhancing consumer engagement through effective promotional strategies.
Experience at L'Oréal
Rick Shuman was employed at L'Oréal as the Manager of Consumer Promotions for L'Oreal Paris from 2016 to 2019. His three-year experience in New York, New York, involved managing consumer promotional initiatives aimed at increasing brand visibility and consumer interaction.
Background in Promotions at Pep Promotions
Rick Shuman held multiple roles at Pep Promotions, starting as an Account Executive from 2012 to 2014 and later as an Account Supervisor for Johnson & Johnson in 2014. His work at Pep Promotions included developing promotional strategies for major clients, contributing to his expertise in shopper marketing.
Educational Background
Rick Shuman studied at Fairmont State University, where he earned a Master of Business Administration (MBA) with a focus on Marketing. He also holds a Bachelor of Science in Business Administration (B.S. BA) from West Virginia University, further solidifying his foundation in marketing principles and practices.