Sonny Miguel Tan
About Sonny Miguel Tan
Sonny Miguel Tan is the Head of Strategy, Brand & Digital for Greater China, currently working at Grey Group in Shanghai. He has extensive experience in digital and social media strategy, having held various leadership roles across multiple companies in Asia Pacific and North America.
Current Role at Grey Group
Sonny Miguel Tan serves as the Head of Strategy, Brand & Digital for Greater China at Grey Group. He has held this position since 2017, contributing to the agency's strategic initiatives in Shanghai. In this role, he focuses on developing comprehensive marketing strategies that align with both local and global brand objectives.
Professional Experience
Sonny has a diverse professional background in strategic marketing and digital media. Prior to his current role, he worked at Saatchi & Saatchi as the Digital & Social Media Strategy Director for Greater China & Hong Kong since 2013. His previous positions include Managing Director at Digital Jungle, Associate Digital Director at Starcom MediaVest Group, and Social Media & Production Services Director at GroupM. He has also held roles at TBWA\Worldwide and Friendster, showcasing his extensive experience in the industry.
Education and Expertise
Sonny holds a Master in F&B Executive Management from the Culinary Institute of Barcelona, completed between 2019 and 2022. He also earned an Executive MBA from the Asian Institute of Management. His undergraduate degree is a Bachelor of Arts in Mass Communication, graduated Cum Laude from Far Eastern University. Additionally, he studied Chinese Language and Culture at Shanghai Jiao Tong University, enhancing his ability to navigate the Chinese market.
Teaching and Academic Involvement
Sonny has been actively involved in academia, serving as a professor in Advertising Design & Concept at De La Salle-College of Saint Benilde since 2010 and in Advertising Management, Brand Strategy & Product Development at Far Eastern University since 2009. His teaching roles reflect his commitment to educating the next generation of marketing professionals.
Global Marketing Experience
Sonny has extensive experience in global markets, having worked across Asia Pacific, North America, and EMEA. He specializes in assisting Western companies in localizing their marketing strategies for the Chinese market and the broader Asia Pacific region. His work includes strategic marketing directions and campaign ideas for both Western and Chinese companies, with projects executed in major cities like New York, London, and Singapore.