Thiago Cruz
About Thiago Cruz
Thiago Cruz is a Chief Creative Officer with extensive experience in the advertising industry, currently working at Grey Group since 2022. He has held prominent roles at various agencies across multiple countries, including BBDO, AKQA, and Publicis, and has contributed to innovative projects such as a wearable relaxation device and a global fashion collection.
Current Role at Grey Group
Thiago Cruz serves as the Chief Creative Officer at Grey Group, a position he has held since 2022. In this role, he is responsible for overseeing the creative direction and strategy of the agency. His leadership is focused on delivering innovative solutions and campaigns that resonate with audiences. Cruz's experience in various creative roles equips him to drive the agency's vision and enhance its market presence.
Previous Experience at AKQA
Before joining Grey Group, Thiago Cruz worked at AKQA as the Global Executive Creative Director for eight months in 2022. Based in New York, he contributed to the agency's creative initiatives and helped shape its global strategy. His tenure at AKQA allowed him to further refine his skills in leading creative teams and developing impactful projects.
Career at BBDO San Francisco
Cruz held the position of Chief Creative Officer at BBDO San Francisco from 2021 to 2022. During this year, he focused on enhancing the agency's creative output and fostering a collaborative environment. His leadership played a significant role in driving innovative campaigns that aligned with client objectives.
Educational Background
Thiago Cruz earned his Bachelor's degree in Social Communications with a focus on Advertising and Marketing from ESPM - Escola Superior de Propaganda e Marketing. He studied there from 2002 to 2006, which provided him with a solid foundation in communication strategies and marketing principles. This education has been instrumental in shaping his career in the creative industry.
Creative Projects and Innovations
Throughout his career, Thiago Cruz has been involved in various innovative projects. He developed a wearable device designed to help individuals relax and co-created a new Coke product launched globally with a major artist. Additionally, he created a global fashion collection aimed at empowering individuals against online hate and worked on a project that enabled colorblind individuals to see color for the first time.