Cesar Lara
About Cesar Lara
Cesar Lara is a Senior SDR Manager at GreyNoise Intelligence, with extensive experience in business development and sales management across various companies. He has held leadership roles at organizations such as CloudCall, Threat Stack, and ALTR, and is passionate about the Sales Development Representative function.
Current Role at GreyNoise Intelligence
Cesar Lara serves as the Senior SDR Manager at GreyNoise Intelligence, a position he has held since 2022. In this role, he focuses on enhancing the effectiveness of Sales Development Representatives (SDRs) within the organization. His responsibilities include developing strategies to improve engagement and lead generation, particularly for Security Operations Center (SOC) teams. Lara's work aims to reduce false positives and identify emerging threats in cybersecurity.
Previous Experience in Sales Development
Cesar Lara has extensive experience in sales development across various companies. He worked as the Global BDR Manager at CloudCall from 2020 to 2021 and as BDR Manager at Threat Stack, Inc. from 2017 to 2018. Additionally, he held the position of BDR Director at ALTR from 2021 to 2022. His earlier roles include Business Development Representative Manager at SmashFly Technologies and Inbound/Outbound BDR Leader at Workable. Lara's career reflects a consistent focus on sales development and team leadership.
Educational Background
Cesar Lara studied at Emmanuel College in Boston, where he earned a Bachelor’s degree in Business Management from 2005 to 2009. He also attended Leon Goldstein, achieving a high school diploma from 2003 to 2005. His educational background provides a foundation for his career in sales and business development.
Unique Approach to Cybersecurity
Cesar Lara emphasizes a unique approach to cybersecurity at GreyNoise Intelligence. He focuses on helping SOC teams by reducing false positives and identifying emerging threats. This perspective contrasts with many companies that primarily concentrate on potential threats, showcasing Lara's commitment to providing clarity and actionable insights in the cybersecurity landscape.
Engagement with the Gaming Community
Outside of his professional responsibilities, Cesar Lara engages with the gaming community. He invites others to participate in games such as Smash Bros, Mario Kart, and various Nintendo titles. This involvement reflects his personal interests and helps him connect with others in a social context.