Joey Senart
About Joey Senart
Joey Senart serves as the Lifecycle Marketing Lead at Gridwise, where he has implemented effective marketing strategies that significantly increased engagement rates. With a diverse background in instructional design and marketing, he has held various roles in companies such as Braze, ELM Learning, and Etsy, contributing to improved marketing performance and revenue generation.
Current Role at Gridwise
Joey Senart serves as the Lifecycle Marketing Lead at Gridwise, a position he has held since 2024. In this role, he focuses on developing and implementing marketing strategies that enhance user engagement and retention. His expertise in lifecycle marketing is instrumental in driving the company's growth and improving customer interactions.
Previous Experience in Marketing and Instructional Design
Prior to his current role, Joey held several positions in marketing and instructional design. He worked at Haunted Castle Gaming Inc. as Head of Marketing, where he led marketing initiatives for a year. He also served as Email and Push Marketing Manager at Etsy, where he contributed to email marketing strategies for six months. His experience includes roles at ELM Learning, where he was a Learning Experience Designer, and at Braze as Lead Instructional Designer.
Lifecycle Marketing Strategies and Achievements
Joey has a proven track record in developing lifecycle marketing strategies that have significantly increased engagement rates. His initiatives have tripled engagement rates and boosted page views. He has also successfully increased email deliverability from 81% to 98% by enhancing IP relations and refining segmentation strategies.
Educational Background in Design and Multimedia
Joey studied at The Art Institutes, where he earned a Bachelor's degree in Graphic Design from 2003 to 2006. He also attended the International Academy of Design, completing two years of training in Multimedia/Web Design from 2001 to 2003. This educational foundation supports his roles in marketing and instructional design.
Professional Development and Dynamic Publishing
Throughout his career, Joey has focused on professional development in marketing and instructional design. He implemented dynamic publishing for the first time at ELM Learning, contributing to subscription revenue generation. Additionally, he partnered with advertising teams to introduce new inventory options, resulting in improved open and click-through rates.