Anand Saxena
About Anand Saxena
Anand Saxena is the Head of Marketing at GroMo, recognized for his innovative problem-solving skills and success in executing comprehensive marketing strategies. He has extensive experience in various marketing roles, including positions at Max Life Insurance Company Limited and Pristyn Care, and holds an MBA from SVKM's Narsee Monjee Institute of Management Studies.
Current Role at GroMo
Anand Saxena serves as the Head of Marketing at GroMo since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives, focusing on innovative problem-solving and comprehensive planning. His leadership aims to enhance brand visibility and drive customer engagement through effective marketing practices.
Previous Experience at Max Life Insurance
Anand Saxena has extensive experience at Max Life Insurance Company Limited, where he held multiple roles. He began as a Future Leaders Candidate in 2018 for five months, then progressed to Senior Manager of Brand & Digital Marketing from 2018 to 2020. He later served as Sr. Manager of Customer Marketing Head (Offline & Digital) for six months in 2020 and as Sr. Manager of Distribution Channel Marketing (Digital & Offline) from 2021 to 2022. His tenure involved mentoring team members and leading significant marketing campaigns.
Educational Background
Anand Saxena completed his Bachelor of Technology (B.Tech.) in Electrical, Electronics and Communications Engineering at Vellore Institute of Technology from 2009 to 2013. He furthered his education by obtaining a Master of Business Administration (MBA) from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) from 2016 to 2018. This educational foundation supports his expertise in various marketing disciplines.
Marketing Expertise
Anand possesses expertise in a range of marketing disciplines, including SEO, CRM, and influencer marketing. His strategic thinking and focus on understanding customer needs have enabled him to successfully lead large-scale marketing campaigns, with budgets exceeding 20 crore INR. His experience spans both digital and offline marketing channels.
Internship Experience at Crownit
In 2017, Anand Saxena interned at Crownit (GoldVIP) as a Sales and Marketing Intern for one month in Mumbai. This role provided him with practical experience in the marketing field, contributing to his overall professional development and understanding of market dynamics.