Aurelie Lachartre Auger
About Aurelie Lachartre Auger
Aurelie Lachartre Auger is a communications professional currently serving as the Responsable Influence for the cosmetic brands Dr Pierre Ricaud, Daniel Jouvance, and ID Parfums at Groupe Rocher. With over 20 years of experience in public relations, she has developed and executed communication strategies, managed media relations, and organized significant events within the cosmetics industry.
Work at Groupe Rocher
Aurelie Lachartre Auger has been working at Groupe Rocher since 2017. She holds the position of Responsable Influence for the specialized cosmetic brands Dr Pierre Ricaud, Daniel Jouvance, and ID Parfums. In her role, she manages the communication strategy aimed at enhancing the visibility and editorial impact of these brands. Additionally, she oversees the creation of various communication tools, including press kits and product videos, to support product launches. Since 2020, she has also taken on responsibilities for corporate communication and internal communications within the company.
Previous Experience in Public Relations
Before joining Groupe Rocher, Aurelie Lachartre Auger gained experience in public relations at several prestigious companies. She worked at L'Oréal as a public relations professional for Lancôme International for six months in 2000. Following that, she spent five years at Estée Lauder Companies France, where she served as a press attaché for the brands Origins and Stila from 2001 to 2006. These roles contributed to her expertise in managing media relations and communication strategies.
Education and Expertise
Aurelie Lachartre Auger studied at EFAP - École des nouveaux métiers de la communication, where she focused on communication and media studies from 1997 to 1999. She also attended Université Paris Jussieu, where she studied English language and literature, obtaining a DEUG in LLCE from 1994 to 1996. Her educational background has equipped her with the skills necessary for her roles in communication and public relations within the cosmetics industry.
Achievements in Communication Strategy
In her current role, Aurelie Lachartre Auger has developed and implemented various initiatives to enhance brand visibility. She coordinates strategic product launch events, including press conferences and open days, and manages media relations by overseeing the press database for influential media outlets. Additionally, she leads the Prix Femmes en Choeur initiative, which involves organizing a jury and hosting an award ceremony to recognize contributions in her field.
Event Management and Coordination
Aurelie Lachartre Auger is responsible for organizing large-scale internal events for Groupe Rocher, accommodating up to 800 employees. These events are designed to highlight brand innovations and foster internal communication. She also manages spokesperson activities for the brands, coordinating interviews and events with various stakeholders, including scientific directors and makeup advisors.