Bruno Deschand
About Bruno Deschand
Bruno Deschand serves as the Directeur Retail Regional at Groupe Rocher, where he has worked since 2013. With extensive experience in retail management, he oversees a team of zone managers and a large workforce, focusing on performance metrics across multiple franchises.
Current Role at Groupe Rocher
Bruno Deschand serves as the Directeur Retail Regional at Groupe Rocher, a position he has held since 2013. He operates from a hybrid location in Paris and Rennes. In this role, he manages a team of four zone managers and oversees 150 employees across the region. His responsibilities include ensuring the performance of retail operations and managing retail performance metrics, including key performance indicators (KPIs) related to retail, finance, and human resources.
Previous Experience in Retail Management
Prior to his current role, Bruno Deschand accumulated extensive experience in retail management. He worked at Levi Strauss & Co. as District Manager France from 2010 to 2013, where he managed operations remotely. He also held the position of Responsable commercial at Kenzo from 2006 to 2010, focusing on a network of franchises and large stores in France. Earlier in his career, he worked at Revlon as Responsable ventes régionales from 1997 to 1999, further solidifying his expertise in regional sales management.
Education and Qualifications
Bruno Deschand holds a Master's degree in Marketing from IAE France - Écoles Universitaires de Management, which he completed in 2000 after 11 months of study. He also earned a Diplôme Universitaire de Technologie (DUT) in Techniques de Commercialisation from Institut Universitaire de Technologies, where he studied from 1994 to 1995. His educational background provides a strong foundation for his career in retail management and commercial strategy.
Franchise Management Experience
Bruno Deschand has significant experience in franchise management. From 2013 to 2018, he managed 125 franchises in the Paris and Nord region, leading a team of six zone managers. Currently, he oversees the performance management of 100 franchises and 50 succursales in the Paris-Ile de France region. His role involves ensuring that franchise operations meet performance standards and align with corporate objectives.