Caroline Baudrier
About Caroline Baudrier
Caroline Baudrier is a professional specializing in CRM and trade marketing, currently working at Groupe Rocher since 2017. She has a diverse background in marketing roles across various companies, including Ralph Lauren and Calvin Klein, and holds a Master's degree from EM Normandie Business School.
Work at Groupe Rocher
Caroline Baudrier has been employed at Groupe Rocher since 2017, serving as Chargée de CRM et Trade Marketing. In this role, she has contributed to the company's marketing strategies and customer relationship management initiatives. Her responsibilities include coordinating marketing operations and enhancing customer engagement through various digital tools. She has played a significant role in the redesign of the company's website, focusing on user experience and optimizing the customer journey.
Education and Expertise
Caroline Baudrier studied at Lycée Saint Jean Hulst, where she obtained her Baccalauréat série Economie et Social with a specialization in Mathematics from 2006 to 2009. She furthered her education at EM Normandie Business School, earning a Master 2 (M2). Additionally, she attended the University of South Wales, completing a Programme in Business Excellence with a focus on Marketing from 2011 to 2012. Her educational background supports her expertise in marketing and customer relationship management.
Previous Work Experience
Before joining Groupe Rocher, Caroline Baudrier gained diverse experience in various roles. She worked at Ralph Lauren as an Assistante Vente in their European Flagship store for two months in 2012. She also held positions at Sodexo as an Assistante Chef de Produits in 2011 and at Petit Bateau as an Assistante Chargée de Marketing CRM in 2016. Additionally, she worked at Calvin Klein as an Assistante Key Account Manager from 2014 to 2016, and at Bateaux Parisiens as an Assistante Chef de Marché in 2010.
Digital Transformation Initiatives
Caroline Baudrier has been instrumental in implementing digital tools at Groupe Rocher, including Bazaarvoice for customer reviews and Altima for tracking. She has led workshops with project teams and digital agencies to manage digital transformation projects effectively. Her efforts have enhanced the company's digital capabilities and improved communication with customers through the creation and deployment of responsive newsletters using Dartagnan.