Cinthya Zurita
About Cinthya Zurita
Cinthya Zurita serves as the Gerente De Compras & Category Manager at Groupe Rocher, where she has worked since 2013. She has a strong background in procurement and marketing, achieving significant savings and operational improvements throughout her career.
Work at Groupe Rocher
Cinthya Zurita has been employed at Groupe Rocher as Gerente de Compras & Category Manager since 2013. In this role, she has focused on enhancing purchasing strategies and category management. Her initiatives include implementing a PPV strategy that achieved a -5.8% by specializing accounts per analyst and ordering by categories. She has also led projects with a total value of $950 million MXN, emphasizing operational efficiency and quality processes.
Education and Expertise
Cinthya Zurita studied at Universidad Abierta y a Distancia de México, where she earned a Licenciatura en Gestión y Administración from 2012 to 2016. Additionally, she attended Universidad del Valle de México, achieving a Licenciatura en Marketing y Relaciones Públicas from 1990 to 1994. Her educational background supports her expertise in purchasing and category management.
Background
Prior to her current role, Cinthya Zurita worked at Zermat Internacional as Jefe de Compras Comerciales & Marketing from 2007 to 2012. This five-year experience in Ciudad de México contributed to her skills in procurement and marketing, laying the foundation for her subsequent achievements at Groupe Rocher.
Achievements
Cinthya Zurita achieved a 208% annual savings by implementing a strategy for key suppliers, negotiating contracts with rebates through credit notes amounting to $8.5 million MXN. She elevated the service level from 58% to 98% by implementing validation processes and supplier classification. Furthermore, she recovered 60% of indirect purchasing processes, generating significant results and reestablishing trust with business units.