Clémentine Eluard
About Clémentine Eluard
Clémentine Eluard serves as the Responsable Activation et Recrutement Clientes at Groupe Rocher, where she has worked since 2016. She has a strong background in marketing and customer recruitment, with previous roles at Groupe Rocher and TRIBALLAT NOYAL.
Work at Groupe Rocher
Clémentine Eluard has held multiple roles at Groupe Rocher, contributing to various aspects of customer acquisition and recruitment. She began her tenure as Chargée d’analyses, promotions et animations Retail Yves Rocher from 2006 to 2007. She then transitioned to Chargée d’analyses et d’etudes commerciales from 2008 to 2009. Following this, she served as Responsable Acquisition Nouvelles Clientes, Recrutement from 2010 to 2013. After a brief period as Chargée de Fidelisation from 2014 to 2015, she assumed her current position as Responsable Activation et Recrutement clientes in 2016, where she has been for eight years.
Education and Expertise
Clémentine Eluard has a solid educational background in business and marketing. She studied at IUT Saint Brieuc, where she earned a DUT in Techniques de commercialisation from 2000 to 2002. She continued her studies at IGR-IAE Rennes, achieving a Maitrise de Sciences de Gestion (MSG) from 2002 to 2005 and a Master 2 (M2) in Marketing strategique et opérationnel from 2005 to 2006. Additionally, she studied at the University of Groningen Business School (UGBS) for one year, focusing on international marketing, management, and communication.
Background
Clémentine Eluard has built her career primarily in the marketing and recruitment sectors. Her early experience includes working at TRIBALLAT NOYAL as Chef de produits Sojasun in 2008. She has developed expertise in managing customer recruitment strategies, overseeing commercial scenarios, and executing direct mail campaigns across multiple countries, including France, Belgium, and Germany.
Achievements
In her current role at Groupe Rocher, Clémentine Eluard is responsible for defining the strategy and budget for customer recruitment and activation campaigns. She manages the contact plan for both internal and external recruitment efforts and coordinates scenario planning for newsletters and additional sales on the company's website. Her role includes overseeing the creation and execution of external recruitment mailings, which encompass various marketing materials and strategies.