Delphine Magnient Dumay
About Delphine Magnient Dumay
Delphine Magnient Dumay is a seasoned e-merchandising professional with extensive experience in marketing and product management, currently serving as Responsable e-merchandising at Groupe Rocher since 2013. Her career includes roles in various companies where she developed strategies to enhance online customer experience and product visibility.
Current Role at Groupe Rocher
Delphine Magnient Dumay currently holds the position of Responsable e-merchandising at Groupe Rocher, a role she has occupied since 2013. In this capacity, she focuses on enhancing the online shopping experience through various e-merchandising strategies. Her responsibilities include improving product visibility on the Yves Rocher e-commerce site by implementing enriched content such as skin diagnostics, beauty advice videos, tutorials, and looks. She also emphasizes the importance of online navigation to enhance customer experience.
Previous Experience at Groupe Rocher
Delphine Magnient Dumay has held multiple positions at Groupe Rocher prior to her current role. She served as Responsable marketing téléphonique from 2008 to 2010, where she focused on marketing strategies. From 2011 to 2013, she was the Responsable site VPCI, contributing to the management of the e-commerce platform. Additionally, she worked as Chargée de projet programme fidélité from 2005 to 2008, where she developed customer loyalty programs.
Career at FUTURA FINANCES
Before her tenure at Groupe Rocher, Delphine Magnient Dumay worked at FUTURA FINANCES (NOZ) as Chef de produit senior en linge de maison from 1999 to 2004. During her five years in this role, she was responsible for product management in the home textiles sector, contributing to the development and marketing of various product lines.
Educational Background
Delphine Magnient Dumay has a solid educational foundation in business and marketing. She studied at Business and Management School Montpellier from 1991 to 1992. She furthered her education at Oxford Brookes University, where she achieved a Diploma in Advanced Studies in International Marketing from 1992 to 1993. Additionally, she studied Marketing communication at Business and Management School in Barcelona, Spain, earning a Bachelor of Arts in International Business from 1993 to 1994.
Strategic Initiatives and Contributions
Throughout her career, Delphine Magnient Dumay has implemented various strategic initiatives aimed at improving e-commerce performance. She developed cross-channel strategies to drive store visits and animate store pages. Furthermore, she created a scorecard for e-merchandising to analyze the impact of actions taken on the e-commerce platform, showcasing her analytical approach to enhancing online retail.