George Erles
About George Erles
George Erles serves as the Director of Analytics at Yves Rocher, where he has worked since 2007. He specializes in integrating CRM analytics into traditional business structures and has extensive experience in building analytics teams and instructing courses on analytical methods.
Work at Yves Rocher
George Erles has served as the Director of Analytics at Yves Rocher since 2007. In this role, he is responsible for overseeing analytics across various channels, including web, direct response, and retail chain operations. His extensive experience in integrating CRM analytics into traditional business structures has contributed to the company's analytical capabilities.
Previous Experience in Analytics
Prior to his current position, George Erles held various roles that enhanced his expertise in analytics. He worked at AT&T Wireless as a Senior Consultant/Analyst in Consumer Based Marketing for eight months in 2001. He also served as a Senior Consultant/Analyst at Carlson Marketing Group, focusing on Credit/Debit Card marketing for eight months in 2002. His earlier experience includes a 14-year tenure at Reader's Digest as a Senior Analyst in database marketing.
Education and Expertise
George Erles studied at Rutgers, The State University of New Jersey-New Brunswick, where he achieved a degree in Physics and Applied Mathematics. His academic background supports his analytical skills and understanding of complex mathematical concepts. He has developed and instructed courses on analytical methods and computational environments, further demonstrating his expertise in the field.
Leadership in Analytics Teams
George Erles has significant experience in building and leading analytics teams. His leadership capabilities are evident from his roles in various organizations, where he has participated in complex international projects related to analytics. His ability to guide teams in the development and implementation of analytical strategies has been a key aspect of his career.
Career Timeline and Roles
George Erles has held multiple positions throughout his career, contributing to his extensive knowledge in analytics. He worked as a Principal Analyst in Risk Analytics at Optimal Payments from 2005 to 2006. Additionally, he was a Consultant/Analyst in database marketing at AOL for eight months in 2000. His diverse roles have provided him with a broad perspective on analytics across different industries.