Henri Bernard Bedoin

Henri Bernard Bedoin

Director Emea : European Eastern Countries Middle East Africa & Overseas @ Groupe Rocher

About Henri Bernard Bedoin

Henri Bernard Bedoin serves as the Director for EMEA, overseeing Eastern European, Middle Eastern, African, and Overseas operations at Yves Rocher. He has extensive experience in retail management and financial control, having held various roles within the company since 1986.

Current Role at Yves Rocher

Henri Bernard Bedoin serves as the Director EMEA, overseeing European Eastern Countries, the Middle East, Africa, and Overseas regions. He has held this position since 2015, contributing to the strategic direction and operational management of Yves Rocher in these diverse markets. His role involves leading a team of five Area Managers, focusing on retail development and market expansion.

Previous Experience at Yves Rocher

Bedoin has extensive experience at Yves Rocher, having worked in various capacities from 1986 to 2015. He served as Financial Controller for Factories from 1986 to 1992, Financial Controller for Retail Distribution from 1992 to 1998, and as Financial Director for Retail Worldwide from 1999 to 2007. Additionally, he held the position of Director for Eastern Countries from 2008 to 2015, where he played a significant role in retail strategy.

International Retail Development

In his career, Henri Bernard Bedoin has directed international retail development across 52 countries within the EMEA region. He successfully managed the opening of 110 stores as part of the marketing and distribution strategy. His efforts have led to the establishment of new markets in 16 territories, including Nigeria, Iran, and Israel.

Education and Expertise

Henri Bernard Bedoin studied at emlyon business school, where he focused on international commerce and finance. He completed his studies from 1983 to 1985, earning a degree that equipped him with the skills necessary for his roles in financial management and international retail development.

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