Joachim Durand
About Joachim Durand
Joachim Durand is a digital project manager at Groupe Rocher, specializing in e-CRM for Stanhome France. He has extensive experience in marketing and project management across various companies, including Microsoft, Orange, and Renault.
Current Role at Groupe Rocher
Joachim Durand serves as Chef de Projet Digital et E-CRM at Groupe Rocher, specifically for Stanhome France. He has held this position since 2019, contributing to digital project management for various brands, including Stanhome France, Kiotis Paris, and Flormar. His role involves overseeing marketing automation and user experience initiatives within the e-commerce and e-CRM domains.
Previous Experience in Digital Project Management
Prior to his current position, Joachim Durand accumulated extensive experience in digital project management across various companies. He worked at Microsoft as Marketing & Communication MSD Lead for 10 months in 2018-2019. He also held project management roles at Agence Babel, Orange, and DIGITAS France, where he managed projects and contributed to marketing strategies.
Educational Background in Digital Communication
Joachim Durand studied at IIM, where he focused on Manager de la communication numérique. He achieved a Master 2 (M2) degree during his five years of study from 2005 to 2010. This educational background provided him with foundational knowledge and skills in digital communication and project management.
Expertise in Marketing Automation and UX
Joachim Durand possesses expertise in marketing automation and user experience (UX), particularly within e-commerce and e-CRM contexts. He utilizes Salesforce to manage digital and e-CRM projects, ensuring effective communication and project execution across various brands.
Diverse Professional Background
Throughout his career, Joachim Durand has worked in various roles that span project management and technical direction. His experience includes positions at Renault, Scott Sports SA, and Wunderman Group France, where he developed skills in managing diverse projects and teams across different sectors.