Leo Trinh Van
About Leo Trinh Van
Leo Trinh Van is an Assistant Traffic Manager at Groupe Rocher, specializing in digital marketing and data analysis. He holds multiple master's degrees and has experience in various roles across different companies in France and Spain.
Current Role at Groupe Rocher
Leo Trinh Van serves as the Assistant Traffic Manager at Groupe Rocher, a position he has held since 2022. In this role, he manages the operational aspects of search engine advertising (SEA), social ads, and affiliate marketing channels. His responsibilities include performance reporting and testing of implemented marketing strategies. He collaborates with a media agency to optimize marketing levers, ensuring effective campaign execution and analysis.
Educational Background
Leo Trinh Van has an extensive educational background in digital marketing and business administration. He studied at EMLV - Ecole de Management Léonard de Vinci, where he achieved a Master's degree in Digital Marketing & Data Analysis from 2020 to 2022. Additionally, he studied at IIM - Institut de l'internet et du multimédia, obtaining a Master's degree in the same field during the same period. Earlier, he completed a Business Administration program at Universitat Internacional de Catalunya in 2019.
Previous Work Experience
Prior to his current role, Leo Trinh Van held several positions in various organizations. He worked as a Client Manager at Hopital Foch for two months in 2019. In 2020, he served as Responsable SEM at Miaustore for five months in Barcelona. He also worked as a Growth Hacker at Kanbios for five months in 2021. Earlier in his career, he was a Sale Advisor at Société Générale for two months in 2018. These roles contributed to his expertise in marketing and client management.
Research and Thesis
Leo Trinh Van authored a thesis focused on the impact of augmented reality on user experience. His research examined the transition from simulation to purchase intention, highlighting the significance of augmented reality in enhancing consumer engagement and decision-making processes. This academic work reflects his interest in the intersection of technology and marketing.