Marie Baron Icart
About Marie Baron Icart
Marie Baron Icart is the Responsable des Etudes Quantitatives at Groupe Rocher, where she has worked since 2016. She has extensive experience in quantitative research and previously held various marketing roles at Carrefour and Groupe LaSer.
Current Role at Groupe Rocher
Marie Baron Icart serves as Responsable des Etudes Quantitatives at Groupe Rocher, a position she has held since 2016. In this role, she is responsible for piloting comprehensive quantitative research projects that inform strategic decisions. Her work involves overseeing international quantitative studies, including Image Barometers, Product Blind Tests, Customer Satisfaction, and Shopping Experience. With over seven years of experience in this capacity, she focuses on both domestic and international markets.
Previous Experience at Carrefour
Marie Baron Icart has extensive experience at Carrefour, where she held multiple roles from 2011 to 2016. She started as Responsable des études consommateurs from 2011 to 2013, followed by a position as Chargée d'études Marketing 360° from 2010 to 2011. She later served as Brand Manager MDD Carrefour from 2013 to 2016. Her time at Carrefour provided her with a strong foundation in consumer insights and marketing strategies.
Professional Background at Groupe LaSer
Before her tenure at Carrefour, Marie Baron Icart worked at Groupe LaSer as Consultante Marketing from 2007 to 2010. During her three years in this role, she gained valuable experience in marketing consulting, which contributed to her expertise in quantitative research and consumer studies.
Education and Academic Qualifications
Marie Baron Icart studied at Université Paris 1 Panthéon-Sorbonne, where she achieved a Maîtrise in Sciences de la gestion from 2004 to 2006. She furthered her education at Université Paris Dauphine, earning a Master Recherche in Marketing et Stratégie from 2006 to 2007. Her academic background provides a solid foundation for her career in quantitative research and marketing.