Marine Lambert
About Marine Lambert
Marine Lambert serves as the Responsable CRM at Groupe Rocher, where she has worked since 2021. She has extensive experience in marketing and CRM roles across various companies, including Groupe Rocher and Pierre Fabre Group, and holds multiple degrees in business and marketing.
Current Role at Groupe Rocher
Marine Lambert currently holds the position of Responsable CRM at Groupe Rocher, a role she has occupied since 2021. In this capacity, she manages a team that includes two CRM campaign managers and an intern. Her responsibilities include overseeing the CRM budget to ensure effective allocation and utilization of resources. She is involved in the execution of CRM strategies that enhance customer engagement and retention.
Previous Experience at Groupe Rocher
Marine Lambert has a history of working at Groupe Rocher in various roles. She served as Chargée de media from 2018 to 2020 and as Chargée de webmarketing from 2020 to 2021. Additionally, she worked as Chargée de CRM et Trade marketing Print from 2017 to 2018. Throughout her tenure, she developed and executed marketing automation strategies, including trigger campaigns for customer welcome, retention, and birthdays.
Education and Expertise
Marine Lambert has an extensive educational background. She studied at EM Strasbourg Business School, where she earned a Master’s degree in Operational and Strategic Marketing from 2013 to 2017. She also completed a Bachelor in Business Studies at the same institution in 2014. Prior to that, she attended Lycée Henry Bergson for a two-year preparatory class and obtained a Baccalauréat scientifique option mathématiques from Lycée A&J Renoir.
Professional Background
Before her current role, Marine Lambert gained experience in trade marketing and web marketing. She worked at Dr Pierre Ricaud as Chargée de Trade Marketing Print for five months in 2016 and at Pierre Fabre Group as Chargée de Trade Marketing Ducray for six months in 2016-2017. Additionally, she briefly worked at Ferrero as Assistante chef de secteur et promoteur des ventes in 2014.
Skills and Tools Utilized
Marine Lambert utilizes a variety of CRM tools in her work, including Notify, Reelevant, Dartagnan, and Adobe. These tools aid in the continuous optimization of CRM strategies and the full potential exploitation of customer data. Her expertise in marketing automation and CRM strategy execution supports her role in enhancing customer relationships.