Mathilde Dupont
About Mathilde Dupont
Mathilde Dupont is a Print Trade Marketing & CRM Manager at Dr Pierre Ricaud, where she has worked since 2019. She has a diverse background in marketing and sales, having held various positions at notable companies including Guerlain, Louis Vuitton Moet Hennessy, and SEPHORA.
Current Role at Dr Pierre Ricaud
Mathilde Dupont serves as the Print Trade Marketing & CRM Manager at Dr Pierre Ricaud since 2019. In this role, she oversees the creation and execution of seven print trade marketing campaigns annually, including three premium campaigns aimed at the most loyal customers. She manages a team of three people and is responsible for the strategic presentation to the General Directorate focused on the perfume axis to enhance revenue through client retention and acquisition. Additionally, she collaborates on the annual commercial animation plan and budget, specifically managing the 'gift' strategy alongside the gift development manager.
Previous Experience at Groupe Rocher
Prior to her current position, Mathilde Dupont worked at Groupe Rocher as a Trade Marketing Assistant in 2015 for five months in the Paris Area. In this role, she contributed to trade marketing initiatives and supported the marketing team in various projects. This experience provided her with foundational skills in trade marketing that she has built upon in her subsequent roles.
Educational Background
Mathilde Dupont has a solid educational background in business and marketing. She studied at NEOMA Business School, where she earned an International Master in Luxury Management from 2013 to 2017. Additionally, she studied at Universidad Católica del Norte, achieving a Master in Ingeniería Comercial in 2016. Earlier, she completed her Licence 2 in Économie - Gestion at Université catholique de Lille from 2011 to 2013. Her education has equipped her with a comprehensive understanding of marketing principles and luxury management.
Career Progression
Mathilde Dupont has gained diverse experience in marketing roles across several prestigious companies. She began her career as a Purchase Assistant at Supermarchés Match in 2013, followed by a position as a Sales Assistant at Louis Vuitton Moet Hennessy in 2014. She continued to develop her expertise in marketing through roles at Guerlain and SEPHORA, where she worked as an International Operational Marketing Assistant and Services Marketing Assistant, respectively. Her journey reflects a steady progression in the marketing field, culminating in her current leadership role.
Project Involvement and Responsibilities
In her current position, Mathilde Dupont is actively involved in various projects, including participating in model gift photoshoots. She handles the shoot plan, styling, and ambiance, ensuring that the team's print requirements specifications are met. Her responsibilities also include overseeing the execution of marketing campaigns and collaborating on strategic initiatives to drive customer engagement and brand loyalty.