Nawel Benfriha
About Nawel Benfriha
Nawel Benfriha is a professional specializing in CRM and trade marketing, currently working at Groupe Rocher in Issy-les-Moulineaux, France. She has a diverse background in commercial consulting and marketing, with experience at several notable companies and educational qualifications in international business and marketing.
Current Role at Groupe Rocher
Nawel Benfriha currently serves as Chargée de CRM & Trade Marketing at Groupe Rocher, a position she has held since 2021. In this role, she is responsible for developing and managing comprehensive mailing campaigns for Dr. Pierre Ricaud, which includes strategic planning and creative oversight. Additionally, she manages the entire graphic chain from execution to printing for marketing materials, ensuring that all marketing initiatives align with the company's objectives.
Previous Experience
Prior to her current position, Nawel Benfriha has held various roles in different companies. She worked at BTCoworking as Consultante commerciale for one month in 2017. She also served as Chargée de l'animation de la relation client at Orange from 2017 to 2018. In 2019, she worked as a Business and Innovation Consultant at LG Chem for three months in Seoul, South Korea. Her experience also includes a role as Conseillère de vente at MARIONNAUD in 2016 and as Assistante Coordination Marketing Export at Hanes France in 2019.
Education and Expertise
Nawel Benfriha has a solid educational background in business and marketing. She studied at IUT Paris Descartes, where she achieved a DUT in Techniques de Commercialisation from 2015 to 2017. She continued her studies at IUT Paris Descartes, obtaining a Licence Professionnelle in Management des Activités Commerciales from 2017 to 2018. Nawel furthered her education at IÉSEG School of Management, completing a Master Programme Grande Ecole in Marketing from 2018 to 2020. Additionally, she earned a Global MBA in International Business from Yonsei University in 2020.
Career Development
Nawel Benfriha's career has shown a progressive development in the fields of marketing and client relationship management. She transitioned from roles in sales and marketing coordination to more strategic positions involving CRM and trade marketing. Her experience at Groupe Rocher, where she initially worked as Chargée de Trade Marketing in 2020, has allowed her to build on her skills in managing marketing campaigns and client relations.