Sara Shah
About Sara Shah
Sara Shah is an International Consumer Insights Analyst at Groupe Rocher in Paris, France. She holds a Bachelor of Business Administration from EDHEC Business School and has experience in marketing development for major cosmetic brands.
Work at Groupe Rocher
Sara Shah has been employed at Groupe Rocher as an International Consumer Insights Analyst since 2023. In this role, she is responsible for analyzing consumer behavior and trends to inform marketing strategies for the company's products. Her position is based in Paris, Île-de-France, France, where she applies her expertise in consumer insights to support the brand's international initiatives.
Education and Expertise
Sara Shah studied at EDHEC Business School, focusing on Marketing Intelligence and Innovation. She completed her Bachelor of Business Administration in the English Track from 2019 to 2023. During her academic career, she engaged in various projects related to marketing development and innovation, particularly in the cosmetic industry, working with brands such as Yves Rocher and L'Oréal.
Background
Sara Shah has a diverse background, having lived in five different countries and traveled to over 30 countries. This extensive exposure has contributed to her curiosity about global cultures and consumer behavior. She completed her secondary education at Lycée Français International de Pékin, where she studied Economics and earned her Baccalauréat from 2013 to 2019.
Previous Work Experience
Prior to her current role, Sara Shah held several positions that contributed to her professional development. She worked as an Assistant Brand Manager Marketing at FFF - Fédération Française de Football for one month in 2018 in Beijing, China. Additionally, she served as a Marketing Assistant at GEOTAB from 2021 to 2022 in Madrid, Spain, and worked as an International Ambassador at EDHEC Business School from 2019 to 2020 in Lille, France.
Entrepreneurial Initiatives
In her first year at university, Sara Shah founded a Sustainable Fashion Association, demonstrating her commitment to sustainability and entrepreneurship. She has also been involved in an entrepreneurial student association for several years, further showcasing her dedication to innovative initiatives and community engagement.