Sarah Verissimo
About Sarah Verissimo
Sarah Verissimo is a Chargée de Trade Marketing & CRM at Dr Pierre Ricaud, part of Groupe Rocher, where she has worked since 2021. She holds a Master's degree from ESCE International Business School and has experience in sales and marketing roles across various companies in France.
Work at Groupe Rocher
Currently, Sarah Verissimo holds the position of Chargée de Trade Marketing & CRM for Dr Pierre Ricaud at Groupe Rocher. She has been with the company since 2021, contributing to the marketing strategies and customer relationship management. Her role involves developing and implementing marketing tests and versions specifically for French-speaking countries. Additionally, she participates in the creation of commercial offers by identifying product highlights based on new launches and performance metrics. Sarah also oversees the graphic execution and printing of marketing mailings, ensuring that all projects adhere to established schedules.
Education and Expertise
Sarah Verissimo has a solid educational background in business and marketing. She studied at ESCE International Business School from 2016 to 2021, where she earned a Master’s degree in the Programme Grande Ecole. In 2018, she furthered her studies at EAE Business School for 11 months. Additionally, she completed her secondary education at Lycée Jean-Paul II Sartrouville, where she achieved a Baccalauréat in the Filière Economique et Sociale with a specialization in Mathematics and Portuguese. She also obtained a Diplôme des premiers secours in 2013.
Previous Work Experience
Before joining Groupe Rocher, Sarah Verissimo gained diverse experience in various roles. She worked at La Maison du Chocolat as a Conseillère en vente for 2 months in 2017. From 2019 to 2021, she served as Assistante commerciale et ADV export at l'Indochineur, where she was involved in commercial activities. In 2018, she worked for 5 months as Assistante Marketing Closer at Mondadori France. These roles provided her with valuable insights into sales, marketing, and customer relationship management.
Market Analysis and Competitive Intelligence
In her current role, Sarah Verissimo conducts competitive intelligence to remain informed about market trends. This involves analyzing competitors and market conditions to inform marketing strategies and product development. Her ability to stay updated on market dynamics is crucial for her contributions to the development of commercial offers and marketing initiatives at Groupe Rocher.
Collaboration with Creative Teams
Sarah Verissimo engages in briefing and debriefing sessions with creative teams, including designers and copywriters, for the development of marketing mailings. This collaboration ensures that the marketing materials align with the strategic goals of the campaigns and effectively communicate the intended messages to the target audience.