Stéphanie Perrin
About Stéphanie Perrin
Stéphanie Perrin serves as the Head of Global Strategic Insights at Groupe Rocher, a position she has held since 2023. With extensive experience in merchandising and consumer research, she specializes in integrating consumer insights into strategic decision-making for various brands within the company.
Current Role at Groupe Rocher
Stéphanie Perrin serves as the Head of Global Strategic Insights at Groupe Rocher, a position she has held since 2023. Her role is based in Issy-les-Moulineaux, Île-de-France, France, and operates in a hybrid work environment. In this capacity, she specializes in integrating consumer insights into the decision-making processes for various brands within the Groupe Rocher portfolio.
Previous Experience at Yves Rocher
Stéphanie Perrin has extensive experience with Yves Rocher, where she held multiple positions. She worked as the International Merchandising Manager from 2003 to 2008, and prior to that, she served as the Merchandising Manager for France from 2000 to 2003. Additionally, she was the Concept and Merchandising Director from 2008 to 2010. During her tenure, she developed and implemented promotional plans, including shop window displays and direct marketing strategies.
Experience in Market Research and Consumer Insights
Before her current role, Stéphanie Perrin was the Director of the Market and Consumer Research Department at Groupe Rocher from 2013 to 2023. In this role, she focused on understanding market trends and consumer behavior, which informed strategic decisions across the organization. Her expertise in consumer insights has been a key component of her career.
Education and Qualifications
Stéphanie Perrin studied at Excelia Group La Rochelle, where she focused on Marketing Management. She achieved her MSC in Management from 1989 to 1992. This educational background has provided her with a strong foundation in marketing principles and strategic management.
Early Career and Communication Management
Stéphanie Perrin began her career as a Communication Manager at Blandin Services Distribution from 1992 to 1994 in Guadeloupe, France. This early experience contributed to her skills in communication and marketing strategies, which she later applied in her various roles within the retail and merchandising sectors.