Svetlana Grebenyuk
About Svetlana Grebenyuk
Svetlana Grebenyuk is a CRM and Trade Marketing Manager at Groupe Rocher, where she has worked since 2018. She has a strong background in marketing, having previously held positions at DHL and TNS Russia group, and holds two Master's degrees in Communication and Marketing Strategy.
Work at Groupe Rocher
Svetlana Grebenyuk has been serving as the CRM et Trade Marketing Manager at Groupe Rocher since 2018. In this role, she is responsible for overseeing budget and planning monitoring for marketing activities. She shares regular reports and action plans with management and stakeholders, ensuring effective communication and alignment on marketing strategies. Additionally, she has implemented e-CRM campaigns and SEO projects, contributing to the company's digital marketing efforts. Prior to her current position, she worked as a Trade Marketing Specialist at Groupe Rocher for six months in 2018.
Education and Expertise
Svetlana Grebenyuk holds two Master's degrees. She studied at Lomonosov Moscow State University (MSU) from 2004 to 2009, where she earned a Master of Science in Journalism. She furthered her education at Université Lumière Lyon 2, completing a Master's degree in Communication and Marketing Strategy from 2017 to 2018. Her academic background provides her with a solid foundation in communication, marketing, and strategic planning, which she applies in her professional roles.
Background
Before joining Groupe Rocher, Svetlana Grebenyuk worked at DHL as a Marketing Communications Executive from 2015 to 2017 in Moscow, Russian Federation. She also gained experience as a Senior PR Executive at TNS Russia group (Gallup Media, MIC, Gallup AdFact) from 2010 to 2015. This diverse background in marketing communications and public relations has equipped her with valuable skills in trend monitoring, benchmarking, and KPI analysis for marketing initiatives.
Achievements
In her current role as CRM et Trade Marketing Manager, Svetlana Grebenyuk has been involved in the setup and analysis of key performance indicators (KPIs) for marketing initiatives. Her work includes the implementation of e-CRM campaigns and SEO projects, which are essential for enhancing customer engagement and optimizing online presence. Her contributions to marketing strategy and execution have been significant in driving the company's marketing objectives.