Victor Vallade
About Victor Vallade
Victor Vallade is a digital marketing project manager at Groupe Rocher, where he has worked since 2023. He has experience in various roles across multiple companies, focusing on marketing automation, UX/UI design, and digital strategy.
Work at Groupe Rocher
Victor Vallade has been employed at Groupe Rocher as Chef de Projet Marketing Digital since 2023. In this role, he coordinates the creation and integration of landing pages, overseeing the graphic design process. He has implemented a project aimed at improving conversion rates through abandoned cart recovery, collaborating with Actito and IT for the technical setup. Additionally, he leads the functional scoping and UX/UI follow-up for a new Shopify website project, working closely with IT and international teams.
Previous Experience in Digital Marketing
Prior to his current position, Victor Vallade worked at Doctolib as a B2C Marketing Consultant for two months in 2021. He also served as a B2C Marketing Assistant at Doctolib for six months in the same year. His experience includes a role as Digital Marketing Officer at EcoMundo for seven months in 2022. Earlier in his career, he held communication assistant positions at Kraze and Radio VL, where he contributed to various marketing and communication initiatives.
Education and Expertise
Victor Vallade holds an MBA in Communication and Strategic Marketing from EFAP - École des nouveaux métiers de la communication, which he completed from 2016 to 2021. He also studied Marketing Communication at ESSCA for one year from 2019 to 2020. Additionally, he attended the International School of Business in Dublin, where he focused on Marketing from 2018 to 2019. His educational background provides a strong foundation for his expertise in digital marketing and communication.
Digital Marketing Projects
Throughout his career, Victor Vallade has conducted digital benchmarking to enhance brand image and product visibility on e-commerce platforms. He has developed a marketing automation project that involved managing databases, sending mass emails, and creating complex targeting scenarios. His experience in these projects reflects his capability in utilizing digital marketing strategies effectively.