Yuri Dobrokhotov
About Yuri Dobrokhotov
Yuri Dobrokhotov serves as the Creative Director for Russia and Kazakhstan at Yves Rocher Vostok, where he oversees the design quality of over 450 retail stores and manages the design team. With a background in design leadership at TBWA extbackslash Moscow and Finestreet Media Group, he has extensive experience in creative direction and team mentorship.
Current Role at Yves Rocher Vostok
Yuri Dobrokhotov serves as the Creative Director for Russia and Kazakhstan at Yves Rocher Vostok. He has held this position since 2018, overseeing the design department for 11 years. His responsibilities include managing the design quality of over 450 retail stores, which encompasses mini-boutiques and flagship locations. He leads the visual creative output of the design team and ensures alignment with the commercial strategy.
Previous Experience at TBWA Moscow
Prior to his current role, Dobrokhotov worked at TBWA Moscow as the Design Group Head from 2011 to 2013. During his two years there, he was involved in various design projects that contributed to the agency's creative output. His experience at TBWA Moscow provided him with a strong foundation in managing design teams and executing impactful visual communications.
Background in Design at Finestreet Media Group
Before his tenure at TBWA Moscow, Dobrokhotov worked as a Designer and Layout Designer at Finestreet Media Group from 2004 to 2006. This role allowed him to develop his design skills and gain practical experience in layout design, contributing to his overall expertise in the field.
Educational Background in Natural Sciences
Yuri Dobrokhotov studied at IFMO in St. Petersburg, where he earned a Master's degree in Natural Sciences from 1995 to 2000. His educational background also includes attending a Gymnasium with a focus on extensive English learning from 1985 to 1995, which has likely contributed to his communication skills in a professional setting.
Leadership and Mentorship in Design
In his current role, Dobrokhotov is responsible for mentoring design talent within his team. He conducts brainstorming sessions and manages task distribution among both in-house and outsourced design teams. His leadership extends to developing store decorations for new product launches and seasonal animations, ensuring that creative proposals are impactful and aligned with the business strategy.