Axel Casanova
About Axel Casanova
Axel Casanova is a Traffic Manager at Groupe Studyrama, where he optimizes products, manages newsletters, and collaborates with sales teams. He holds a Master's degree in Commerce Électronique and has experience in marketing and project management across various companies.
Current Role at Groupe Studyrama
Axel Casanova serves as a Traffic Manager at Groupe Studyrama, a position he has held since 2022. In this role, he focuses on optimizing existing products by addressing bugs and implementing new features. He is responsible for the management and optimization of newsletters, ensuring effective communication and engagement with the audience. Axel collaborates closely with sales teams to support commercial strategies and develop sales offers, contributing to the overall success of the organization.
Education and Expertise
Axel Casanova has a strong educational background in commerce and digital marketing. He studied at Université Paris-Est Créteil (UPEC), where he earned a Master 2 (M2) in Commerce Électronique from 2018 to 2020. He also completed a formation in Chef de projet Webmarketing/Omnicanal at MEDIA INSTITUTE in 2021. His studies included international experiences, such as a Séjour d'étude in Langue et littérature chinoise at 上海外国语大学 in 2016 and a Séjour d'étude in Langue et littérature espagnoles at Universidad de Jaén in 2017.
Previous Work Experience
Prior to his current role, Axel Casanova gained diverse experience in marketing and project management. He worked as a Chef de Projet Marketing Mobile at Ad4Screen in 2021 for 11 months, where he focused on mobile marketing strategies. He also served as a Community Manager at Angelio Academia for 3 months in 2019. Additionally, he held the position of Account Manager at Kelkoo Group for 5 months in 2019, where he managed client relationships and marketing initiatives.
Skills and Specializations
Axel specializes in programming and optimizing marketing campaigns across various channels, including Display, Brand content, and SEO. He is involved in the analysis and monitoring of website traffic and competition, which aids in making informed decisions for campaign strategies. His expertise extends to media planning, sales registration, and inventory management, ensuring effective resource allocation and campaign success.
Contributions to Digital Projects
In his role at Groupe Studyrama, Axel Casanova contributes to the redesign of websites and both client and internal back-office systems. His work focuses on enhancing user experience and functionality, which is essential for maintaining competitive advantage in the digital landscape. His involvement in optimizing existing products and managing newsletters reflects his commitment to continuous improvement and innovation within the organization.