Laurent Zerbib
About Laurent Zerbib
Laurent Zerbib serves as the Responsable CRM & Data at Groupe Studyrama in Levallois-Perret, France, where he has worked since 2021. He has extensive experience in marketing and data management, having previously held positions at EUROPAGES, Visable International, GlobeCast, Lagardere Active, and France 3.
Work at Groupe Studyrama
Laurent Zerbib has served as Responsable CRM & Data at Groupe Studyrama since 2021. In this role, he is based in Levallois-Perret, Île-de-France, France. His responsibilities include overseeing the management of various communication campaigns, such as email, newsletters, SMS, and file campaigns, for both clients and the Studyrama group. He leads a team that includes a Data Manager, Campaign Manager, and a Webdesigner Alternant, ensuring effective execution of marketing strategies.
Previous Experience in Email Marketing
Prior to his current position, Laurent Zerbib worked at EUROPAGES and Visable International as Responsable Email Marketing for the B2B sector from 2007 to 2020. During this 13-year tenure in Levallois-Perret, he focused on developing and implementing email marketing strategies tailored for business clients. His extensive experience in this area contributed to his expertise in managing targeted marketing campaigns.
Background in Data Administration
Laurent Zerbib's career began in 1994, with a role at France 3 as Responsable Videotheque TLS, where he worked for two years. He then transitioned to Lagardere Active (TV Activities) as Responsable d'antenne for one year in 2003-2004. In 2006, he briefly served as Administrateur de Données at GlobeCast for 11 months. This diverse background in media and data management laid the foundation for his later roles in CRM and marketing.
Expertise in Marketing Automation
Laurent Zerbib possesses significant expertise in marketing automation, particularly in trigger emailing and personalized campaign strategies. His knowledge in this area allows him to effectively manage and optimize campaigns, enhancing customer engagement and improving overall marketing performance. This skill set is integral to his role at Groupe Studyrama, where he implements advanced marketing techniques.