Mathieu Guillermo
About Mathieu Guillermo
Mathieu Guillermo is a Marketing Data Manager at Groupe Studyrama, specializing in data intelligence and marketing strategies for the education sector. He has over 15 years of experience in various marketing roles and holds a commitment to inclusivity in the workplace.
Work at Groupe Studyrama
Mathieu Guillermo has been employed at Groupe Studyrama since 2009, serving as the Marketing Data Manager for 15 years in Levallois. His role involves overseeing data intelligence initiatives, including the definition of data acquisition strategies and supporting CRM marketing strategies through statistical analysis. Prior to this position, he held the role of Responsable Marketing Web from 2007 to 2008 and Responsable de la Communication from 2008 to 2009, contributing to various marketing and communication efforts within the organization.
Education and Expertise
Mathieu Guillermo has a diverse educational background. He studied at Polycréa / Ecole Supérieure de Design Industriel, achieving a qualification in Design et arts appliqués from 1989 to 1990. He furthered his studies at 3IS - Institut Supérieur de l'Image et du Son, focusing on Audiovisuel from 1990 to 1992. Additionally, he studied at Cetec Info, where he obtained a Technicien Supérieur Multimédia in Intermédia/multimédia from 1998 to 1999. His expertise lies particularly in the education market, with a strong focus on secondary and higher education.
Background
Mathieu Guillermo's professional journey includes a commitment to innovative marketing practices. He employs competitive intelligence, creative marketing strategies, and agile methodologies, reflecting a startup mindset. His background in design and multimedia complements his marketing expertise, allowing him to approach challenges with a unique perspective. He also holds the RQTH status, which recognizes disability in France, highlighting his commitment to inclusivity and diversity in the workplace.
Data Intelligence and Production Specialization
In his current role, Mathieu Guillermo specializes in data intelligence, focusing on defining data acquisition strategies and supporting CRM marketing strategies through statistical analysis and data exploration. He emphasizes data production, ensuring quality control, consistency, reliability, and traceability of data. His work includes optimizing data acquisition processes, which is crucial for effective marketing strategies and decision-making within the organization.