吴艳斌
About 吴艳斌
吴艳斌 is the Partnership Strategy Director at GroupM in Shanghai, where he has worked since 2018. He holds a Master's degree in Strategic Marketing from Imperial College London and has extensive experience in data management and brand strategy.
Work at GroupM
Currently, the individual serves as the Partnership Strategy Director at GroupM, a position held since 2018 in Shanghai. In this role, responsibilities include sourcing and evaluating data partners, as well as managing and allocating budgets. The individual collaborates closely with the Legal team to ensure compliance with data regulations and to implement best practices in data management.
Education and Expertise
The individual has an extensive educational background. They studied at Wuhan University, achieving a Bachelor of Arts in Advertising and a Bachelor of Business Administration from 2007 to 2011. They furthered their education at Sogang University, where they completed an exchange study in Mass Communication in 2009, achieving a GPA of 4.3/4.3. Additionally, they earned a Master of Science in Strategic Marketing from Imperial College London from 2012 to 2013.
Background in Data Services
Prior to their current role, the individual worked at Social Touch (Beijing) Co. Ltd. as the Director of Data Service from 2015 to 2017 in Shanghai. They also held multiple positions at Acxiom, including Multi-channel Campaign Manager and Senior Strategic Partnership Manager. Their experience includes building a professional data service team and launching the [m]Profile platform, which focuses on audience insights and media strategy.
Previous Experience in Brand Creation
The individual began their career at Beijing Dentsu as a Planner in the Brand Creation Centre for four months in 2012. This role contributed to their understanding of brand strategy and market influence. They have played a key role in co-branding public relations releases across multiple platforms, enhancing market presence.