Andrew Meaden
About Andrew Meaden
Andrew Meaden serves as the Global Head of Investment at GroupM, where he focuses on investment strategies across North America, Latin America, and Asia. He has extensive experience in digital trading strategies and has held various leadership roles in the advertising industry across multiple regions.
Work at GroupM
Andrew Meaden currently serves as the Global Head of Investment at GroupM, a position he has held since 2020 in the Greater New York City Area. In this role, he focuses on developing investment strategies for North America, Latin America, and Asia, specifically China and India. Prior to this, he was the Global Head of Partnerships at GroupM from 2016 to 2020 in London, where he played a significant role in managing global contract negotiations with major digital publishers and ad tech providers. His extensive experience in setting digital trading strategies has been instrumental in the company's growth in the digital advertising space.
Education and Expertise
Andrew Meaden studied at Rossall School in Lancashire from 1980 to 1987. He later attended the University of Durham, St John's College, where he studied History, Theology, and Classics, earning a BA (Hons) from 1988 to 1991. His educational background has provided him with a strong foundation in analytical thinking and strategic planning, which he applies in his professional roles, particularly in digital trading and investment strategies.
Background
Andrew Meaden has a diverse professional background with extensive experience in the advertising and media industry. He has worked in various leadership roles across multiple regions, including Asia Pacific, Europe, and the United States. His previous positions include CEO of MindShare in Japan, China, and North Asia, as well as General Manager at Young & Rubicam Advertising in Vietnam. This international experience has equipped him with a broad perspective on market dynamics and investment opportunities.
Achievements
Throughout his career, Andrew Meaden has been involved in strategic acquisitions and the development of new partnerships in the digital space at GroupM. His leadership roles have included significant contributions to digital trading strategies and managing key negotiations with major industry players. His tenure at MindShare and other organizations has also demonstrated his capability in driving growth and innovation within the advertising sector.