Damian B.
About Damian B.
Damian B. serves as the Global Chief Strategy Officer at GroupM, where he provides consultancy on AI ad products and commerce solutions for Google clients in the APAC markets. He has held various leadership roles in the advertising and media industry, contributing to strategic initiatives across multiple organizations.
Current Role at GroupM
Damian B. serves as the Global Chief Strategy Officer at GroupM, a position he has held since 2021. In this role, he provides consultancy on AI Ad Products and commerce solutions specifically for Google clients in the APAC markets. He collaborates with the Google Media Lab and Media Futures Group/WPP teams to enhance strategic initiatives. His responsibilities include executing strategic elements such as off-shoring and automation to improve operational efficiency.
Previous Experience at GroupM
Prior to his current role, Damian B. worked at GroupM as President of Business Strategy & Operations from 2020 to 2021. During this time, he played a key role in developing a five-year strategy for the organization that emphasized simplicity, consistency, integration, efficiency, and excellence. His contributions were significant in shaping the business direction of GroupM.
Career History in Advertising
Damian B. has an extensive career in the advertising industry, having held various leadership positions. He was the Global Chief Strategy Officer at Maxus Global from 2015 to 2017 and at Essence from 2017 to 2020. He also served as Managing Director of UM Interactive and Joint CEO of UM UK from 2000 to 2008. His experience spans over three decades, including roles at Omnicom Media Group and Zenith, where he progressed from Trainee to Managing Partner UK.
Educational Background
Damian B. studied at Lancaster University, focusing on Organisation Studies from 1985 to 1988. He also attended Tonbridge School from 1980 to 1984. His educational background provided a foundation for his extensive career in strategy and operations within the advertising sector.
Entrepreneurial Ventures
In addition to his corporate roles, Damian B. co-founded Device9, which was acquired by Flashtalking in 2015. He served as CEO of ADNOLOGIES GmbH from 2012 to 2013. These ventures highlight his entrepreneurial spirit and ability to innovate within the digital advertising landscape.