Elizabeth Harrington
About Elizabeth Harrington
Elizabeth Harrington is a Senior Partner and Head of Strategy and Growth at GroupM Nexus, with extensive experience in cross-platform marketing and digital media. She has held various leadership roles in organizations such as Xaxis, Local Yokel Media, and JPMorgan Chase & Co., focusing on transforming business concepts into profitable initiatives.
Current Role at GroupM Nexus
Elizabeth Harrington serves as Senior Partner, Head of Strategy and Growth, Product and Innovation at GroupM Nexus since 2024. In this role, she focuses on developing strategies that enhance business growth and innovation within the organization. Her responsibilities include overseeing product development and aligning growth initiatives with the company's strategic objectives.
Previous Experience at Xaxis
Prior to her current position, Harrington worked at Xaxis, where she held the role of Senior Partner, Head of Strategy and Growth since 2021. She also served as Head of plista, North America from 2016 to 2020. During her time at Xaxis, she contributed to the development of marketing strategies that leveraged data analytics for campaign optimization.
Background in Business Development
Harrington has a notable background in business development, having served as SVP, Business Development + Publisher Services at Local Yokel Media from 2011 to 2016. In this role, she was responsible for driving growth and establishing partnerships in the Greater New York City Area.
Education and Expertise
Harrington holds a Bachelor of Arts in Business Administration from La Sierra University, which she attended from 1984 to 1988. She also earned a Master in International Management from Thunderbird School of Global Management, studying German from 1989 to 1990. Her expertise includes creating go-to-market strategies, cross-platform marketing, and campaign analytics.
Corporate Partnerships and Client Services
Elizabeth Harrington has a strong background in corporate partnerships and client services, having worked in various roles that required building and maintaining relationships with clients. Her experience includes positions at JPMorgan Chase & Co. and IMG, where she focused on corporate sales and marketing.