Claire B.
About Claire B.
Claire B. is a Senior Copywriter at Grow Financial Federal Credit Union, where she creates diverse content and collaborates with various stakeholders. She has extensive experience in copywriting and education, having worked in multiple roles at the University of Florida and other institutions.
Work at Grow Financial Federal Credit Union
Currently, Claire B. serves as a Senior Copywriter at Grow Financial Federal Credit Union, a position she has held since 2022. In this role, she collaborates with visual designers, digital marketers, cross-functional stakeholders, and external creative agency partners to develop content tailored for credit union spaces. Her responsibilities include creating user experience (UX) writing for various platforms, such as website landing pages, emails, member newsletters, and mobile applications. Claire utilizes tools like Miro, Milanote, Microsoft Teams, Webex, and Adobe Creative Cloud to enhance her workflow and content creation process.
Previous Experience at Grow Financial Federal Credit Union
Before her current role, Claire worked at Grow Financial Federal Credit Union as a Creative Copywriter from 2019 to 2022. During this time, she focused on crafting engaging copy that resonated with the credit union's members and stakeholders. Her experience in this position laid the foundation for her advancement to Senior Copywriter.
Education and Expertise
Claire B. holds a Master of Education (M.Ed.) from the University of Florida, where she also earned a Bachelor of Arts (B.A.) in English. Additionally, she completed an Associate's degree at Santa Fe College. Her educational background equips her with a strong foundation in writing, communication, and educational principles, which she applies in her professional roles.
Background in Higher Education
Claire has extensive experience in higher education, having held various positions at the University of Florida. She served as an Essay Reader in the Office of Admissions from 2015 to 2018, a Hall Director from 2014 to 2016, and a Communications Coordinator at the Innovation Academy from 2013 to 2016. She also worked as an Instructor for the course SDS 3480: Student Development in 2015. Additionally, she was an Area Coordinator at the University of Tampa from 2017 to 2019 and an Academic Advisor at Florida State University from 2016 to 2017.
Content Creation Skills
In her professional capacity, Claire excels in creating diverse content across various formats and tones. She is skilled in crafting copy that ranges from professional academic language to casual, engaging styles. Her expertise includes writing for long-form content, microcopy for websites, and help content, ensuring clarity and effectiveness in communication.